As part of its aim to advance in Environmental, Social and Governance (ESG), Matahari ("Company"; stock code: "LPPF") collaborates with Asia Pacific Rayon to launch the textile waste management program on November 16, 2022. As a part of Matahari’s ESG Sunrise Project, this program encourages Matahari’s customers to participate in reducing the textile waste via recycling program for a better environment. In the first phase, the program focuses on Nevada Denim Trade-In at three stores including Supermal Karawaci (Tangerang), Metropolitan Mall (Bekasi) and Ciputra Mall (Jakarta).
“Matahari commits to reduce the amount of clothes that end up in landfills. We also strive to manage improvements in textile waste, so that it can ultimately be useful for those in needs. Therefore, Matahari is excited to cooperate with Asia Pacific Rayon and its sorter partner, which has remarkable experiences and expertise in this field, carrying out commitment to recycle fabrics sustainably”, said Terry O’Connor, CEO of Matahari.
“In line with our goal to support Indonesian sustainable textile and fashion industry, Asia Pacific Rayon is happy to support Matahari to hold this eco-friendly program. We provide sorting facilities which are two drop boxes at each store with clear instructions for collecting the second-hand denim from Matahari’s customers. We believe this program will contribute to reduce the amount of 26 tons textile waste in Indonesia through our sorting, tracing, and chemicals recycling,” explained Basrie Kamba, Director of Asia Pacific Rayon.
As the extension of its rebranding efforts, Matahari is enhancing its workplace and stores into an eco-friendly environment. Matahari is increasing the number of eco-friendly products, using biodegradable shopping bags and has rolled out paper bags to all stores. The Company also uses more energy from renewable resources. Matahari will continue this textile waste management program to other stores across Indonesia.
“We care about the planet where we live and through this Nevada Denim Trade-In program, we encourage our loyal customers to be a part of change for a better environment”, Terry added.
For more information about the Nevada Denim Trade-In program, follow the @Matahari Instagram account or find the details as follows:
- Trade-in your old denim (any brand, any size), get a direct discount IDR 100,000 by purchasing Nevada Denim men or ladies
- The promo applies with a minimum purchase IDR 300,000 (1 Old Denim per 1 transaction of Nevada Denim Pants or Denim Jacket)
- The program applies at Supermal Karawaci (Tangerang), Metropolitan Mall (Bekasi) and Ciputra Mall (Jakarta)
- Program period: 16 November – 31 December 2022
- Cannot be combined with other promotions
