- Matahari launched its updated fashion collection at Jakarta Fashion Week 2025, showcasing vibrant and modern designs crafted from eco-friendly materials through its private brands, Nevada and ZES, in collaboration with Asia Pacific Rayon (APR).)
- Matahari aims to blend fashion with sustainability, understanding that today’s youth are more engaged than ever with environmental and social issues.
Matahari showcased an exclusive eco-friendly fashion collection at the prestigious Jakarta Fashion Week 2025 in collaboration with Asia Pacific Rayon (APR). The fashion show took place on Thursday, October 24th at Pondok Indah Mall 3, Jakarta, featuring 48 looks from Matahari’s two private brands Nevada and ZES.
Nevada is one of Matahari's most popular private brands. As a brand embraced by modern youth, Nevada unveiled 24 daring looks under the concept of “Confident Teen Spirit,” celebrating individuals who boldly embrace their uniqueness with vibrant colors and modern silhouettes. The collection blends varsity, denim, and grunge elements, featuring modern twists that embody an energetic and fearless spirit.
Meanwhile, ZES is the newest private brand from Matahari, making its debut at Jakarta Fashion Week 2025. ZES is designed for the modern individual, integrating a polished appearance with everyday functionality. Embodying a contemporary vision and refined elegance, this collection empowers individuals to navigate their busy lives with confidence and ease, capturing the essence of its “Stress-Free Commute” Collection.
The Nevada and ZES collections at JFW 2025 also mark a moment for Matahari to reintroduce its latest lines aimed at the younger generation. Matahari refreshed its collections with more vibrant, up-to-date, and edgy designs, showcasing the latest trends with a modern and innovative flair. At the same time, it targets today’s eco-conscious youth segment, offering designs that align with environmental awareness and sustainability.
This collection incorporates sustainably produced viscose rayon from APR and Duniatex fabrics, offering comfort, breathability, and softness. Through this partnership, Matahari advances its support for sustainable fashion, making these choices more accessible across its retail footprint.
Alongside its showcase at Jakarta Fashion Week 2025, the Nevada and ZES collection for JFW 2025 will also be available exclusively at selected Matahari stores.
